To be green

Being GREEN is becoming more and more part of people's habits. There is more awareness than recently, but in our country, unlike the countries of northern Europe, there is still a lack of a force capable of organizing and launching broader programs that involve and excite. Being GREEN is often associated with the concept of renunciation: the example of Greta who gives up traveling by plane. So associated with a sober but somewhat sad lifestyle. Instead, it is necessary to spread a GREEN "narrative" in a positive and cheerful key.

About fifteen years ago I coined the GREEN Applications for my WorkShows, where GREEN stands for Generate Renewable Energy from ENdorphine, the so-called feel-good hormones that are produced by laughter and good humor. This sets in motion the neurotransmitters that activate the areas of the brain responsible for pleasure, capable of being ACCELERATORS of learning and change, as scientifically demonstrated by countless researches.

Here is a key to making the GREEN Revolution take off, which cannot start if it does not start within each of us. It will work when it is finally associated with concepts of pleasure, happiness, lightness, new opportunities. We need to find new languages to set in motion virtuous behaviors, such as antibodies to counteract degradation.

With a bad mood on, you don't get very far. Let's shake it off with a supplement of ELANCIO, because this time the bar is pretty high… and time is running out.

This is the message that I will bring with my intervention as a “Positive Provoker” to the CAMBIAMENTI WORK FESTIVAL organized by ConfCommercio which will be held from 21 to 24 November in Santo Stefano Magra. The purpose of the festival is to bring a new soul into work and life in general.